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Dreaming up a private ICE Cinema...

by Zmar AV

30th September 2022

A customer with a dream

Glenn has been a loyal Genesis HTA installation partner for over 10 years. Being an expert in home control, lighting and multi-room audio using Control4, Triad, Origin and Stealth Acoustics he is trusted by customers and builders in and around Gibraltar and the Costa del Sol. But when he came to us at Genesis HTA a while back he had a specific request...

"I have a customer with a dream... A dream of building the best possible private cinema at the heart of his 2000 m2 home. 

*A home that was already equipped with one of the largest Control4 control, multiroom and lighting control systems deployed.

That is when we knew this was going to be a unique project and required our project & design team to get involved...

Designing the dream

Together with the customer and his interior design team we started the design process.

We always start from the room (dimensions, specifications, possibilities,..) and then ask the customer - and in this case interior designer - if there are any aesthetics and/or layout requirements. Browsing through our ICE inspiration gallery they opted for a Guadí- inspired wooden interior designed by Victor Perez from Ctrlb for a previous project years back.

From there we worked together with the interior design team to render the (white renders) layout and defined what materials could be used to allow for a high performance, yet beautiful ICE space.

The next step was to include the engineering team and map the audio and video for the space. Because the customer insisted on maximum audio quality and performance we included the team at Steinway Lyngdorf in this phase.

Buying the dream

With a design and price proposal in hand Glenn brought the customer over to our Genesis HTA VIPLounge.

At this level there is no point in selling. People buy excellence based on desire and trust.

30 minutes later the proposal was accepted and payments were made.

If we did not know any better it almost looked easy...


Delivering the dream

Thanks to the detailed engineering blueprints and a team of professionals this dream cinema was delivered in under 3 months.

The cherry on the cake was the customer calling us right after Christmas to thank us for “crafting the family’s favourite room of the house”.











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